THE SPIRIT OF DUBAI
The Spirit of Dubai represents the defining aspects of Dubai and her culture. From the sea, the desert, the heritage, theskyline, the Arabian horses, the natural fragrances, the Arabian hospitality and the luxury, our products are inspired by theelements that make up Dubai. The Spirit of Dubai is quite simply a personification of the city.
In becoming a personification of the city, The Spirit of Dubai collection has drawn inspiration from it. And paid tribute toit.The Spirit of Dubai is a celebration of the city. The second generation continues to epitomize the defining aspects of the cityin its mission to become synonymous with Dubai. The second generation expands the first generation’s narrative, coveringmore themes in the quest to pay tribute to the city of Dubai.