London Oud was originally created as a bespoke perfume for David Haye, former World Boxing Champion. It was crafted by Francois Merle Baudoin working directly with David over 18 months until David had the exact perfume he wanted. Davids brief was for a fresh fragrance with no powerful Oud note, to achieve this Francois used our natural Oud oil to project the power to other notes within the fragrance with its own note being almost undetectable, this is one of the unique and magical properties of real Oud Oil in the palette and expert hands of master perfumers. We loved this fresh perfume and graciously David allowed us to share this creation with you.