What is niche? Niche means 'different' and not wanting to please everyone. The perfume industry has really embraced this word but there is no official niche perfume definition. Why are consumers always going for the big name brands? The…
Today we’re talking spring! Finally, the dark days are over and spring has arrived. With thousands of fragrances already in the market and at least 100 being released every year, we can’t imagine the difficulty of choosing the…
We are proud to announce the launch of the new brand: Dusita. Dusita is an independent Haute Parfumerie House, created by Pissara Umavijani in 2016. Pissara Umavijani is the founder and perfumer. Dusita was created out of love for perfumery…
NISHANE proudly announces the launch of two new fragrances: the green aquatic perfume EGE and citrus woody perfume NANSHE Inspired by the rooted traditions, modern vision and the cosmopolitan structure of Istanbul that has embraced so many civilizations; NISHANE is…
Clive Christian Perfume honours its unique provenance in the Crown Perfumery Company by reimagining key perfumes from the archives, starting with Crab Apple Blossom. A new collection brought to life to celebrate a unique and prestigious perfume history spanning nearly…
We use high quality market research and valuable insights from our retailers and perfume ambassadorsto develop innovative, tailor made go to market strategies for unique perfume brand concepts. Our current ways to bring premium brands to the market: Upmarket…