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What is niche?

Niche means ‘different’ and not wanting to please everyone. The perfume industry has really embraced this word but there is no official niche perfume definition.


Why are consumers always going for the big name brands?

The range of brands and perfumes is so endless, which makes it difficult to choose one.

Most go for classics, ‘hypes perfume’ from their favourite big brands, they go for an easy choice. The question than is: ‘’Did you buy a perfume that really suits you? A perfume that moves you and fits your personality?


What is a niche perfume?

Niche perfumes are unique and contain the most rare and finest ingredients from all over the world, the components are of the highest caliber in the niche perfumes industry.

You get better quality, natural ingredients and a longevity but most of all: you buy a personal and unique product made with love and devotion and with a storytelling. A perfume that fits your personality.

Maybe you have never heard of the brands we offer. We carefully selected brands with a story and we think it is important that the brands we admire are passionate people and who put their heart and soul in their brand.

We selected 3 niche perfume houses that are perfect for trying out niche perfume:

Blend Oud takes its inspiration from a very ancient tradition: that of the noble gestures of the arabic perfume masters, who used to blend the exceptional, rare and precious, raw materials, patiently and methodically, bringing to life a valued and fascinating olfactory culture.


The perfumes from Jacques Zolty reveal who you are even before you introduce yourself. Jacques Zolty and the fragrances he creates are telling his story as a photographer, model, and artist in love with beauty and nature. Perfumes are a powerful means of expression. Perfumes speak a universal language.


The collection of perfumes by Label is a gallery of lively fragrances. The collection will appeal to those who appreciate rare raw materials and who desire the unique opportunity to personalize their own experience by combining fragrances from the collection. Choose your own singular perfume or select more than one to be layered. Layering is a way for you to become part of the final scent: overlap two or more fragrances and balance them according to what feeling you would like to be predominant on your skin. Change the mixture daily, to vary the experience, or keep it the same to develop your own signature scent.

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